SEO Resources - Frequently Asked Questions

What Effect does Code Structure have on SEO?

SEO FAQ

Another important factor in considering SEO is the code structure of your HTML pages.

basically, the longer it takes Search Engine crawlers to get to relevant content in your pages, the lower it will rank your pages in results. If your content is buried in nested table after nested table, or if you include lengthy CSS styles or application scripts in your HTML documents, it will take longer for the crawlers to spider their way through these lines of code to get to the content of your site.

Websites often contain all CSS styles (which alternatively can be added to external CSS sheets and linked-to) and scripting functions (which can also be kept in external linked files) – these amount to hundreds of lines of code above the main content of the pages that the crawlers must spider through before they see what each page is about.

Another factor in considering code structure is whether a site’s pages conform to W3C recommendations.


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