Tag Archives: Website Marketing Company

E-mail Deliverability Essentials: Six Must-Know Tips

Here are the most essential elements of an e-mail marketing campaign that will get your message to the inbox. Will this get you “guaranteed inbox delivery?” No. Nobody can guarantee that. Even the best campaigns can run into occasional glitches … Continue reading

Site Migration Cheat Sheet: How to Quickly and Easily Move WordPress to a New Domain

Here Are 13 Steps To Make It Happen! I’ve moved a lot of domains throughout my career as an online marketer. There are many reasons why one would want to move WordPress to a new domain such as rebranding, domain portfolio consolidation, … Continue reading

3 Low Hanging A/B Testing Opportunities To Increase Conversion Rate

Landing pages can be categorized into two buckets: high converting ones and the usual ones. Thanks to my background in A/B testing, I have had the privilege of observing many of our customers improve their landing pages by testing various … Continue reading

How to Create an Editorial Guide for Your Facebook Fan Page

Facebook provides businesses with another way to interact with their customers or clients in addition to adding value. Unfortunately, notwithstanding the potential, I often hear from Facebook Page owners that in spite of their hard work on creating their pages, … Continue reading

Page Layout Algorithm Improvement:

In Google’s ongoing effort to help you find more high-quality websites in search results, they’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on … Continue reading

10 Ways to Maximize the Power of your “About Us” Page

If you own an online business, you need to provide an About Us page. Unfortunately, many sites neglect to give this page the attention it needs and deserves. Many people do not realize the importance of an effective About Us … Continue reading

Keyword Research: It’s Not What You Think

“Words are powerful,” my teacher said, looking out over my 7th grade English class. “These little blotches of ink have overthrown kings, governed religions, and caused millions of men and women to fall in love.” Yes, it was a tad … Continue reading

A Small Business Beginning of Year Website Checklist

Even though this post was written years ago, it still holds true for today: The time of year when we make resolutions has approached and I’m going to suggest that small business owners make one. Namely, it’s a suggestion that you resolve … Continue reading