Tag Archives: Web Marketing Services

Webmaster Level: all In order to use Google services like Webmaster Tools and Google Apps you must verify that you own the site or domain. One way you can do this is by creating a DNS TXT record to prove your ownership of the domain. Now you can also use DNS CNAME records to verify ownership of your domains. This is a new domain verification option for users that are not able to create DNS TXT records for their domains. For example, if you own the domain example.com , you can verify your ownership of the domain by creating a DNS CNAME record as follows. Continue reading →

Reacting to Penguin: Link Pruning and Bruce Clay on Algo-Proof SEO in the SEO Newsletter was originally published on BruceClay.com, home of expert search engine optimization tips . We dedicated our 102nd volume of the SEO Newsletter to answering questions of businesses and webmasters hit by the Google Penguin Update. While we enjoy the catchy phrasing afforded by the coincidentally colored Penguin and Panda namesakes of Google’s algorithm updates, the truth is it’s an apt metaphor . While SEO best practices are not clearly defined anywhere in black and white by a search engine authority, Penguin and Panda before it make it clear that there are no safe shortcuts to improve a site’s search engine ranking. Involvement in any deceptions or attempts to shortcut the ultimate objective of serving website visitors and customers is akin to playing with fire. Can your business afford to drop out of search results? Since the Penguin algorithm update started to drop the rankings of sites suspected of manipulative linking practices, we’ve been getting at least two phone calls a day requesting information about recovery from Google penalties. Continue reading →