Tag Archives: Web Marketing Firm

This post is part of a four-part series called AdWords Examples. We’ll show you an example of an account with a structure of campaigns, ad groups, keywords and ads that can be used by an online retailer. W e hope you’ll find this helpful in creating your first campaign, and if you need help with the individual steps you can always find them in our AdWords Help Center . In this second part of our series of AdWords Examples, we’ll go a little deeper and examine how to use ad groups effectively. If you didn’t catch the first post of the series, you can find it here: AdWords Examples: Structuring your campaigns . When building an account for the Google Store, Lisa created different ad groups for each and every product in the store, as you can see below. Using this structure in the AdWords account, Lisa is able to create relevant sets of keywords for each product on the webshop, create relevant ads for each product, and link these ads to the relevant landing pages. Continue reading →

Posted by Julia Harter, Google Enterprise team Cross-posted on the Google Docs blog . Editors note: Hangouts On Air are live video chats, interviews, or performances that are broadcast to Google+. We’ll host these broadcasts from time to time on the Google Enterprise Google+ page to give you the inside scoop on our business and products. Last week, we hosted our first Hangout On Air from the Google Enterprise Google+ page with Jonathan Rochelle, Director of Product Management, Jeff Harris, Google Docs Product Manager, Teresa Wu, Google Docs Community Manager, and Eric Brunnett, Director of IT at Trump Hotel Collection. During the conversation, Jonathan Rochelle told us the story of how Google Docs, Google Drive and cloud collaboration came to be Continue reading →