Navigation, Dashboard and Home page

Webmaster level: All After announcing Webmaster Tools spring cleaning earlier this quarter, it’s time to do the job. There are a few changes coming along: an updated navigation, revamped dashboard, and a compact view for the home page site-list. Here’s the new sample Webmaster Tools Dashboard for www.example.com We’ve regrouped the features in Webmaster Tools to create an improved navigation structure (shown on the left-hand side of the above image). We distinguished the following groups: Configuration, Health, Traffic and Optimization. Each group represents a related set of functionality: Configuration: Things you configure and generally don’t change very often. Health: Where you look to make sure things are OK. Traffic: Where you go to understand how your site is doing in Google search, who’s linking to you; where you can explore the data about your site. Optimization: Where you can find ideas to enhance your site, which enables us to better understand and represent your site in Search and other services. If you have a moment, please take time to familiarize yourself with the new Webmaster Tools navigation. Some features were slightly renamed, such as HTML Suggestions became HTML Improvements, however the functionality remains the same

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Navigation, Dashboard and Home page

The Google Penguin Update: Over-Optimization, Webspam, & High Quality Empty Content Pages

Huge Update Google recently launched their webspam Penguin update. While they claim it only impacted about 3.1% of search queries , the 3.1% it impacted were largely in the “commercial transactional keywords worth a lot of money” category. Based on the number of complaints online about it ( there is even a petition! ) this is likely every bit as large as Panda or the Florida update. A friend also mentioned that shortly after the update WickedFire & TrafficPlanet both had sluggish servers, yet another indication of the impact of the update. Spam vs OOP Originally leading up to the update, the update was sold as being about over-optimization . However when it was launched it was given no pet name, but rather given the name of the webspam update. Thus anyone who complained about the update was by definition a spammer. A day after declaring that the name didn’t have any name Google changed positions and called the update the Penguin update

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The Google Penguin Update: Over-Optimization, Webspam, & High Quality Empty Content Pages

In Nashville, the sweet sound of entrepreneurship

Nashville and Silicon Valley have a lot in common. They’re both filled with smart, creative people building businesses together. Nashville’s start-up scene may be less well known, but it’s bursting with energy and creativity like the rest of the city, and on April 19, we brought our Google for Entrepreneurs program down to the home of honky tonks to learn more about how we might help out. Event crowd in our rustic music hall venue. Google for Entrepreneurs was a full day of sessions exploring topics from how to use Google+ and Youtube to publicize your content, to ads and analytics tools for businesses to our various platforms for developers. The crowd of 430 attendees ranged from tech startups like Populr.me , which is building a beautiful HTML5 micropublishing app, to ArtistGrowth , which is creating a platform for artists to organize and monetize a music business from their phone. A group of eight enterprising Googlers led conversations on getting your business on the global map, while the Creator’s Freedom Project hosted a panel of local artists discussing how creative people can make a living using today’s technology. We closed the day by discussing how music and tech can work together to make the Internet awesome . Then, naturally, it was time to let the live music and beverages flow. For more photos, check out our web album here

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In Nashville, the sweet sound of entrepreneurship