Long Island SEO Blog

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Posts Tagged Search Optimization

Building the search engine of the future, one baby step at a time

Building the search engine of the future, one baby step at a time

Larry Page once described the perfect search engine as understanding exactly what you mean and giving you back exactly what you want. It’s very much like the computer I dreamt about as a child growing up in India, glued to our black-and-white TV for every episode of Star Trek. I imagined a future where a starship computer would be able to answer any question I might ask, instantly. Today, we’re closer to that dream than I ever thought possible during my working life—and here are some of the latest steps we’re taking today to make search even more intelligent: 1. Understanding the world In May we launched the Knowledge Graph , our database of more than 500 million real-world people, places and things with 3.5 billion attributes and connections among them. The feedback has been phenomenally positive and we want to extend this feature to people outside the U.S

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“Fetch as Googlebot” tool helps to debug hacked sites

One of the most tenacious blackhat webspam techniques we continue to see is hacked sites. I wanted to remind site owners that our free “Fetch as Google” tool can be a really helpful way to see whether you’ve successfully cleaned up a hacked site. For example, recently a well-known musician’s website was hacked. The management firm for the musician wrote in to say that the site was clean now. Here’s the reply I sent back: Unfortunately when our engineers checked this morning, the site was still hacked. I know the page looks clean to you, but when we send Googlebot to fetch www.[domain].com this morning, we see Generic synthroid bad you :: Canadian Pharmacy on the page

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Join Learn with Google at SES in San Francisco!

Join Learn with Google at SES in San Francisco!

If you’re planning on attending Search Engine Strategies San Francisco in August, stop by our in-conference Learn with Google event, Search and Beyond with Google AdWords and DoubleClick , to learn how Google makes the web work for you. We’ll have speakers across Google Search, the Google Display Network, and DoubleClick Search, with question and answer sessions following each presentation. Tuesday, August 14 Hear about recent enhancements to Google AdWords, Google Display Network and DoubleClick Search, as well as real-world examples of how these new solutions are already helping businesses solve some of their biggest challenges, presented by Ariel Bardin, Product Management Director – Google Search Ads Dive deep on how you can win the moments that matter with effective AdWords social, mobile and local solutions to reach your users, presented by Shannon Snow, Head of Industry – Education Learn about how DoubleClick Search helps marketers and agencies running some of the world’s largest search campaigns more efficiently and effectitvely with Anthony Chavez, Senior Product Manager – DoubleClick Search Close the day with David Monsees, Product Manager – Google Display Network, to hear about how you can use the power of display advertising to extend the impact of your search campaigns with remarketing and contextual targeting Wednesday, August 15 During How to Win with Google & Bing , Ryan Gibson, Manager on the Agency business Development Team, will join the discussion on best practices for optimizing your campaigns, keywords, match-types, ads, bids, targeting, landing pages and quality scores for each network and highlight the most important differences that can make all the difference in highly-competitive markets Learn about Better SEM in a Cross-Channel World with Head of Emerging Products & Markets Stephen Yap, who will explore what marketers and agencies should expect from the next generation of search management platforms The full SES agenda can be found here . Additionally, we’ll be offering 20-minute account optimization sessions with Google AdWords specialists, and 20-minute product demonstrations with DoubleClick Search specialists. If you’re interested in learning more about new features or best practices, let us know by filling out the form here . The deadline to sign up is Wednesday, August 8, 2012. Still haven’t registered?

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Another step to reward high-quality sites

Another step to reward high-quality sites

Webmaster level: All Google has said before that search engine optimization, or SEO, can be positive and constructive —and we’re not the only ones . Effective search engine optimization can make a site more crawlable and make individual pages more accessible and easier to find. Search engine optimization includes things as simple as keyword research to ensure that the right words are on the page, not just industry jargon that normal people will never type. “White hat” search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines. Good search engine optimization can also mean good marketing: thinking about creative ways to make a site more compelling, which can help with search engines as well as social media. The net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to or visiting a site. The opposite of “white hat” SEO is something called “black hat webspam” (we say “webspam” to distinguish it from email spam). In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be to be ranked. We see all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings. The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs

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Tips for SEO Web Design and Site Architecture

Tips for SEO Web Design and Site Architecture

Tips for SEO Web Design and Site Architecture was originally published on BruceClay.com, home of expert search engine optimization tips . Estimated reading time: 4 minutes Audience: SEO 101ers Top takeaways: • The code used to design and develop your site can help or hinder your search engine optimization efforts.  • The way you structure the content on your site is a large part of your SEO strategy.  • Don’t forget about the back-end of your site as an important part of its SEO health.  You have a website that you’re pretty proud of. It’s beautiful in every way (and of course, “perfect” to you because it’s your baby). But you’ve decided it’s time to really focus on SEO and you’re not quite sure what the beginning steps are for restructuring and redesigning your site in a way that’s SEO friendly. And once you start really examining the structure, design and the back end of your site, you’re finding out that beautiful, perfect baby is actually really ugly and stinky. And an ugly, stinky baby = big, messy problem for SEO. In this post, we’ll take a very high-level look at some of things you want to address to make sure your site is set up for SEO

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Google Speaks Up About Links and Penalties: Link Building News Update

Google Speaks Up About Links and Penalties: Link Building News Update

Google Speaks Up About Links and Penalties: Link Building News Update was originally published on BruceClay.com, home of expert search engine optimization tips . Estimated reading time: 4 minutes Audience: In-house and agency SEOs Top takeaways: • Google, in line with efforts to be more communicative with webmasters, announced an algorithm change to negatively impact rankings of sites with aggressive SEO. • Google has recently started notifying webmasters through Webmaster Tools of penalties resulting from “artificial” or “unnatural” links. These same penalties were previously issued without notification. • A proposed solution to help Google identify malicious artificial links may or may not be implemented by Google. However, there are still many acceptable inbound linking tactics that site owners can pursue, as shared by resources listed here.

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Hear from Google this week at SES NY

If you’re at SES New York this week for three action-filled days of education, new ideas, and networking, be sure to include Google in your plans. Avinash Kaushik, Digital Marketing Evangelist, will be on hand to kick off the event with a Tuesday morning keynote on “Business Optimization in the Digital Age.” Later that morning, hear how to tie the influence of the social web to the metrics you care about using in Google Analytics, or listen in to the discussion on making the leap from search to display marketing. Here’s a summary of the sessions: Business Optimization in a Digital Age Tuesday, March 20 from 9:00-10:00am We were promised that Marketing one day would become rocket science. Well, we are almost there! Search continues to become more complicated, and more exciting. Then there’s Social and Email and Display and Video and… so many more things. It is hard to understand how to do one thing right, much less try to do all of them right

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Link Building Q&A with Jon and Zach Ball

Link Building Q&A with Jon and Zach Ball

Link Building Q&A with Jon and Zach Ball was originally published on BruceClay.com, home of expert search engine optimization tips . Brothers Jon and Zach Ball are power duo in SEO with a passion for tailor-made link building campaigns. The pair and their company  Page One Power  have teamed up with SES New York to sponsor a session that promises “ No BS Link Building for E-Commerce Sites .” With the conference around the corner, I posed questions to Jon and Zach to see what sure-fire link building tactics are working for their clients. Plus, with all the buzz around Pinterest, I figured we’d see what Jon, an avid photographer, had to offer as far as link building with the Internet’s new favorite toy. The session description says the effectiveness of old school link building strategies is declining. Which strategies are those? Many old tried-and-true link building strategies are pretty much worthless now. Activities like article marketing on article directory sites, buying footer links, and buying into questionable blog networks with exact anchor text are examples of strategies that are no longer effective. Basically, just avoid anything that is obvious spam.

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