Tag Archives: Online Marketing Firm

How To Turn Facebook ‘Likes’ Into Sales

WebmasterWorld Members discuss the successful ways to turn Facebook ‘likes’ into sales. (-Subscription required) Continue reading

Please turn on two-factor authentication

You should read Mat Honan’s heartbreaking tale of a hack attack and the ensuing discussion on Techmeme . Much of the story is about Amazon or Apple’s security practices, but I would still advise everyone to turn on Google’s two-factor authentication to make your Gmail account safer and less likely to get hacked. Two-factor authentication means “something you know” (like a password) and “something you have,” which can be an object like a phone. Here’s a simple video about how it works: I often hear the same questions or objections when I recommend two-factor authentication. Continue reading

On web semantics

Webmaster level: All In web development context, semantics refers to semantic markup, which means markup used according to its meaning and purpose. Markup used according to its purpose means using heading elements (for instance, h1 to h6 ) to mark up headings, paragraph elements ( p ) for paragraphs, lists ( ul , ol , dl , also datalist or menu ) for lists, tables for data tables, and so on. Stating the obvious became necessary in the old days, when the Web consisted of only a few web sites and authors used tables to code entire sites, table cells or paragraphs for headings, and thought about other creative ways to achieve the layout they wanted. (Admittedly, these authors had fewer instruments at their disposal than authors have today. There were times when coding a three column layout was literally impossible without using tables or images.) Up until today authors were not always certain about what HTML element to use for what functional unit in their HTML page, though, and “living” specs like HTML 5 require authors to keep an eye on what elements will be there going forward to mark up what otherwise calls for “meaningless” fallback elements like div or span . To know what elements HTML offers, and what meaning these elements have, it’s necessary to consult the HTML specs Continue reading

In-Depth Article Pages May Be Killing An eCommerce Site On Google

WebmasterWorld Members discuss the possibility that good quality article pages are detrimental to an eCommerce site, and how it might have been impacted by Panda. Continue reading

SEO bY India Claims to Use Effective Strategic Marketing – SBWire

Press Release: SEO By India, an established SEO India company, claims that they offer cost effective SEO services to help website owners lift the Website's Google ranking that increases the traffic to the website to a huge … Continue reading

UK Reopens Google Street View Investigation

Specifically it wants to know what type of data was captured; when Google managers became aware of the issue; how the news was managed and why the full range of gathered data was not represented in a sample the firm presented to it in 2010. Continue reading

Understanding Mobile Ads Across Marketing Objectives

Wednesday 13th June @ 3pm (UK) In this live webinar, our in-house specialist will walk through a range of marketing objectives that can be served by mobile, covering everything from product launches to driving conversions online or in the physical world. This session will also feature case studies of how companies have incorporated mobile in their marketing campaigns. This webinar will give you a sense of the power and flexibility of mobile and is great for digital marketers and agencies who work across a breadth of campaign types. We hope you can join us! Register Now You can view all upcoming webinars, as well as previous recordings, on our new Learn with Google webinar page . Posted by Allison Sommer, Inside AdWords crew Continue reading

Matt Cutts Talks Google Penguin, Negative SEO, Disavowing Links …

A recent Q&A session with Google's Distinguished Engineer covered a wide range of SEO topics – from paid links, to +1s as a quality signal, to secured search and Not Provided keyword data, and more. Here are the … Continue reading

Recommendations for building smartphone-optimized websites

Webmaster level: All Every day more and more smartphones get activated and more websites are producing smartphone-optimized content. Since we last talked about how to build mobile-friendly websites, we’ve been working hard on improving Google’s support for smartphone-optimized content. As part of this effort, we launched Googlebot-Mobile for smartphones back in December 2011, which is specifically tasked with identifying such content. Today we’d like to give you Google’s recommendations for building smartphone-optimized websites and explain how to do so in a way that gives both your desktop- and smartphone-optimized sites the best chance of performing well in Google’s search results. Recommendations for smartphone-optimized sites The full details of our recommendation can be found in our new help site , which we now summarize. Continue reading

6 SEO Tools to Analyze Your Site Like Google Does

Get exposure to 6 tools that can help you see your website the way Google's algorithm does so you can improve your SEO . Continue reading