Tag Archives: internet

Best of Search Conferences 2011: The Agenda

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Best of Search Conferences 2011: The Agenda was originally published on BruceClay.com, home of expert search engine optimization tips . For many, the holidays bring with them traditions to uphold. One of our juciest Bruce Clay, Inc. traditions is serving up the best liveblog coverage from Internet marketing conferences we’ve attended throughout the year. Bestowing the title of “best of” our liveblog coverage this year was more challenging than ever as the Bruce Clay blog hosted coverage of 8 stellar shows: DOMAINfest Santa Monica SMX West SES New York SMX Sydney SMX Advanced SES San Francisco SMX East Wappow! Search and Social Hawaii Like your oddball Uncle Edgar, we’ve performed a thorough comb over of our conference reporting. The resulting categories and session coverage are our picks for the top themes of the year along with the best strategies, tactics and tools for Internet marketing optimization. You’ll also find takeaways from several live audio interviews with conference speakers broadcast on the SEM Synergy series . The Best of Search Conferences starts tomorrow and ends Friday. Check out the schedule to see what’s in store! Day 1: Wednesday, December 28, 2011 Analytics Online Advertising SEO CRO Keynote SMX Advanced You & A with Google’s Matt Cutts Session 1 SES San Francisco Meaningful SEO Metrics: Going Beyond the Numbers SMX East Best Practices for Paid Search Testing SES San Francisco SEO 2.0: Less is More SES San Francisco Conversion Tools of the Master Craftsman Session 2 SMX Advanced Overlooked, Underloved and Unknown Analytics SMX Advanced Advanced PPC Analytics SMX Advanced SEO and Competitive Intelligence SMX West Conversion Optimization Science Session 3 SES San Francisco Social Media Metrics SES New York Placement Matters: How Eye-Tracking Helps Improve Display Advertising SMX Advanced The New Periodic Table of SEO SES San Francisco Advanced Keyword Modeling Session 4 SES New York Analytics Rx: Diagnosis and Recovery SES San Francisco Google Ad Innovations SES New York Confidently Predicting ROI for SEO SES San Francisco Conversion Triggers: Persuasion Strategies for Digital Marketers Listen Live SMX East PPC and Local SEO – SEM Synergy

Have a Wonderful Weekend and Happy Holidays!

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Have a Wonderful Weekend and Happy Holidays! was originally published on BruceClay.com, home of expert search engine optimization tips . We had a Secret Santa gift exchange this morning and wouldn’t you know, Bruce got just what was on his wish list! A Shake Weight! This is Bruce’s “how did Santa know?!” face. Our gift to you!

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Have a Wonderful Weekend and Happy Holidays!

Have a Wonderful Weekend and Happy Holidays!

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Have a Wonderful Weekend and Happy Holidays! was originally published on BruceClay.com, home of expert search engine optimization tips . We had a Secret Santa gift exchange this morning and wouldn’t you know, Bruce got just what was on his wish list! A Shake Weight! This is Bruce’s “how did Santa know?!” face. Our gift to you!

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Have a Wonderful Weekend and Happy Holidays!

10 Billion Android Market downloads and counting

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One billion is a pretty big number by any measurement. However, when it’s describing the speed at which something is growing, it’s simply amazing. This past weekend, thanks to Android users around the world, Android Market exceeded 10 billion app downloads—with a growth rate of one billion app downloads per month . We can’t wait to see where this accelerating growth takes us in 2012. To celebrate this milestone, we partnered with some of the Android developers who contributed to this milestone to make a bunch of great Android apps available at an amazing price.

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10 Billion Android Market downloads and counting

Firefox Now With Bing

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Firefox with Bing offers the latest version of Firefox with Bing set as your home page and the default setting in the search box and AwesomeBar (where you can also type in queries as well as Web addresses). If you already have the latest version of Firefox, then you just need to download the Bing Search for Firefox Add-on to set the same preferences.

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Firefox Now With Bing

Firefox Now With Bing

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Firefox with Bing offers the latest version of Firefox with Bing set as your home page and the default setting in the search box and AwesomeBar (where you can also type in queries as well as Web addresses). If you already have the latest version of Firefox, then you just need to download the Bing Search for Firefox Add-on to set the same preferences.

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Firefox Now With Bing

U.S. And U.K. Trial Of Bid Per Call In Google AdWords

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Over the next few weeks in the US and UK, we’ll be rolling out the ability for advertisers to bid for phone calls, in addition to bidding for clicks, when they show Google search ads on computers and tablets.Today, a combination of your ad’s Quality Score and max cost-per-click (CPC) bid determine your Ad Rank, which influences your ad’s position. But with bid-per-call, your bid for phone calls and phone call Quality Score can directly factor into your Ad Rank, too. Higher ranked ads are more likely to be seen and can therefore generate more phone calls (and clicks, too).

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U.S. And U.K. Trial Of Bid Per Call In Google AdWords

Google Removes + Search Operator, Expands Quotation Marks Functionality

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We’ve made the ways you can tell Google exactly what you want more consistent by expanding the functionality of the quotation marks operator. In addition to using this operator to search for an exact phrase, you can now add quotation marks around a single word to tell Google to match that word precisely.

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Google Removes + Search Operator, Expands Quotation Marks Functionality

View-all in search results

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Webmaster level: Intermediate to Advanced User testing has taught us that searchers much prefer the view-all, single-page version of content over a component page containing only a portion of the same information with arbitrary page breaks (which cause the user to click “next” and load another URL). Searchers often prefer the view-all vs. paginated content with arbitrary page breaks and worse latency. Therefore, to improve the user experience, when we detect that a content series (e.g. page-1.html, page-2.html, etc.) also contains a single-page version (e.g. page-all.html), we’re now making a larger effort to return the single-page version in search results

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View-all in search results

Help us improve Google Search

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Webmaster level: Advanced Yes, we’re looking for help improving Google search—but this time we’re not asking you to submit more spam reports. Although we still appreciate receiving quality spam reports, today we’ve got a different opportunity for you to improve Google Search: how about YOU join our team and do the webspam fighting yourself? Interested? Here’s what we’re looking for: open-minded academic graduates willing to work in a multinational environment in our Dublin office. Looking at a site’s source code should not scare you. You should be excited about search engines and the Internet.

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Help us improve Google Search