Long Island SEO Blog

NewSunSEO is a premium Internet Marketing / SEO Firm. We provide high end Web Development / Web Design specifically from an SEO standpoint.

Posts Tagged internet marketing firm

Hacked WordPress Sites & Security Countermeasures

Security on WordPress has, especially in the past couple of months, become a serious issue. Never before have I seen so many determined and sophisticated hacking attempts directed against the WordPress sites I own or manage. These run the whole gamut of attack variations: Blackhole Exploit Kit attacks SQL Injection attempts Login & Password access […]

Continue SEO Reading →

Posted in: Website Design and Development

Leave a Comment (0) →

Google Partners With Flipboard and Soon To Launch G Streams In The App

Google+ integration comes as part of Google’s new Google+ APIs, which have been extended to provide additional content from Google’s social network in Flipboard users’ streams, allowing them to access posts, photos, video and other data without visiting the social network directly.

Continue SEO Reading →

Posted in: Social Media

Leave a Comment (0) →

Webinar: Bringing the power and control of search to display

Join us tomorrow, June 19, 2012 for the Learn with Google webinar, “Bringing the Power and Control of Search to Display,” to learn from the experts about Google’s major update to contextual targeting . The webinar starts at 10amPST / 1pmEST. It’s now possible to target, bid and report on keywords on the Google Display Network, which means that you can fine-tune the performance of your contextual campaigns with the same level of control you’re used to in Search. It’s now easier for you to extend search campaigns to display and more efficient to run the two types of campaigns together. Key areas that will be covered include: The benefits of combining display with your search campaigns Step-by-step campaign set-up guide Campaign optimization tips and best practices This webinar will be presented by Charlie Vestner, Global Director of Display Solutions and will include Q&A. The session is suitable for advertisers who are already running campaigns on the Google Display Network, as well as those who have not yet tried it. Register now ! Posted by Katie Hamilton, Product Marketing Manager, Google Display Network

Continue SEO Reading →

Posted in: Social Media

Leave a Comment (0) →

Building Blocks of Digital Attribution: How to get started with Google’s attribution tools

Building Blocks of Digital Attribution: How to get started with Google’s attribution tools

(Cross-posted from the Analytics Blog ) What are the key steps to getting started with marketing attribution? Are you ready to move beyond the “last click” attribution model? How can you use Google’s tools to better understand your customer’s journey and calculate the impact of your digital marketing channels? To help answer these questions, we’ve put together a series of webinars on attribution: Attribution Insights from Google and Econsultancy (4/26/2012) – watch recording here Building Blocks of Digital Attribution (5/24/2012) – watch recording here Search Attribution: AdWords Search Funnels (6/20/2012) – register here Cross-Channel Attribution: Multi-Channel Funnels – registration details coming soon Next Steps with Attribution – registration details coming soon If you didn’t have a chance to catch last week’s webinar on Building Blocks of Digital Attribution, it’s a great place to start your attribution journey — you can watch the recording above. During the webinar, Bill Kee, Product Manager for Attribution and Multi-Channel Measurement, discussed how to lay the foundation for digital attribution. First and foremost, it’s important to get your organization ready. In our work with customers and our recent attribution research, we’ve discovered that many companies try to pursue attribution before their culture or their data is ready. In the webinar, Bill describes the steps and the potential pitfalls to make sure your company is heading in the right direction.

Continue SEO Reading →

Posted in: Social Media

Leave a Comment (0) →

Get Local with ZIP Code targeting

As previously announced , you can now target 5-digit U.S. ZIP codes in AdWords campaigns on Google Search and Display networks. ZIP code targeting can help you reach the same audiences as your direct mail campaigns, target specific service areas, reach more profitable customers, or optimize national campaigns at a more local level. To help you make the most of ZIP code targeting, here are a few best practices covering ZIP code campaign setup, selection, bulk uploads, and reporting. You can also sign up now for our June 12th webinar on how to increase online and offline sales with ZIP code targeting . Campaign Setup Based on feedback from early adopters, we recommend that you get started by supplementing your national or regional campaigns with a separate local campaign, so you can optimize bids, budgets and creatives at a ZIP code level while maintaining your reach and volume with the more broadly targeted campaign.

Continue SEO Reading →

Posted in: Social Media

Leave a Comment (0) →
Page 1 of 11 12345...»