Tag Archives: internet marketing firm

Hacked WordPress Sites & Security Countermeasures

Posted on July 2, 2012 by NewSunSEO

Security on WordPress has, especially in the past couple of months, become a serious issue. Never before have I seen so many determined and sophisticated hacking attempts directed against the WordPress sites I own or manage. These run the whole … Continue reading →

Google Partners With Flipboard and Soon To Launch G Streams In The App

Posted on June 20, 2012 by

Google+ integration comes as part of Google’s new Google+ APIs, which have been extended to provide additional content from Google’s social network in Flipboard users’ streams, allowing them to access posts, photos, video and other data without visiting the social network directly. Continue reading →

Webinar: Bringing the power and control of search to display

Posted on June 18, 2012 by NewSunSEO

Join us tomorrow, June 19, 2012 for the Learn with Google webinar, “Bringing the Power and Control of Search to Display,” to learn from the experts about Google’s major update to contextual targeting . The webinar starts at 10amPST / 1pmEST. It’s now possible to target, bid and report on keywords on the Google Display Network, which means that you can fine-tune the performance of your contextual campaigns with the same level of control you’re used to in Search. It’s now easier for you to extend search campaigns to display and more efficient to run the two types of campaigns together. Key areas that will be covered include: The benefits of combining display with your search campaigns Step-by-step campaign set-up guide Campaign optimization tips and best practices This webinar will be presented by Charlie Vestner, Global Director of Display Solutions and will include Q&A. The session is suitable for advertisers who are already running campaigns on the Google Display Network, as well as those who have not yet tried it. Register now ! Posted by Katie Hamilton, Product Marketing Manager, Google Display Network Continue reading →

Building Blocks of Digital Attribution: How to get started with Google’s attribution tools

Posted on June 8, 2012 by NewSunSEO

(Cross-posted from the Analytics Blog ) What are the key steps to getting started with marketing attribution? Are you ready to move beyond the “last click” attribution model? How can you use Google’s tools to better understand your customer’s journey and calculate the impact of your digital marketing channels? To help answer these questions, we’ve put together a series of webinars on attribution: Attribution Insights from Google and Econsultancy (4/26/2012) – watch recording here Building Blocks of Digital Attribution (5/24/2012) – watch recording here Search Attribution: AdWords Search Funnels (6/20/2012) – register here Cross-Channel Attribution: Multi-Channel Funnels – registration details coming soon Next Steps with Attribution – registration details coming soon If you didn’t have a chance to catch last week’s webinar on Building Blocks of Digital Attribution, it’s a great place to start your attribution journey — you can watch the recording above. During the webinar, Bill Kee, Product Manager for Attribution and Multi-Channel Measurement, discussed how to lay the foundation for digital attribution. First and foremost, it’s important to get your organization ready. In our work with customers and our recent attribution research, we’ve discovered that many companies try to pursue attribution before their culture or their data is ready. In the webinar, Bill describes the steps and the potential pitfalls to make sure your company is heading in the right direction. Continue reading →

Get Local with ZIP Code targeting

Posted on June 7, 2012 by NewSunSEO

As previously announced , you can now target 5-digit U.S. ZIP codes in AdWords campaigns on Google Search and Display networks. ZIP code targeting can help you reach the same audiences as your direct mail campaigns, target specific service areas, reach more profitable customers, or optimize national campaigns at a more local level. To help you make the most of ZIP code targeting, here are a few best practices covering ZIP code campaign setup, selection, bulk uploads, and reporting. You can also sign up now for our June 12th webinar on how to increase online and offline sales with ZIP code targeting . Campaign Setup Based on feedback from early adopters, we recommend that you get started by supplementing your national or regional campaigns with a separate local campaign, so you can optimize bids, budgets and creatives at a ZIP code level while maintaining your reach and volume with the more broadly targeted campaign. Continue reading →

Surviving Personalization with Google and Bing – SMX Advanced 2012

Posted on June 5, 2012 by NewSunSEO

Surviving Personalization with Google and Bing – SMX Advanced 2012 was originally published on BruceClay.com, home of expert search engine optimization tips . Follow the hashtags for this SMX Advanced session with #smx #12A. Duane Forrester of Bing is our sponsored moment and he says the webmaster tools session tomorrow is simply can’t-miss. He says that if you come and find it’s not worth your time, he’ll give you back your time – that’s how important the session will be. Danny Sullivan @dannysullivan welcomes Marty Weintraub @aimclear to the podium. First he thought of a snarky title that sounds like he’s trying to game Google but Identity, Feeds and Social PR is where he landed. If you want to impact personalized search, the best thing to do is be personal. As pertains to Google SEO, personal means Google+. Continue reading →

6 SEO Tools to Analyze Your Site Like Google Does

Posted on June 5, 2012 by NewSunSEO

Get exposure to 6 tools that can help you see your website the way Google's algorithm does so you can improve your SEO . Continue reading →

Outing & Anonymous SEO Confessions …

Posted on May 22, 2012 by NewSunSEO

The first one was a 4000 word article about outing another SEO supplier and probable competitor. Unfortunately once again an article about outing certain SEO techniques gained a lot of attention via social media (particularly … Continue reading →

Make smarter decisions with the new Auction insights report

Posted on May 22, 2012 by NewSunSEO

A key component of developing a search ads strategy is understanding what other advertisers are doing, and using this intelligence to optimize campaigns for top performance. To empower advertisers to make better informed optimization decisions, we’re launching the Auction insights report. We currently provide Impression share columns within campaign and ad group reports that show the percentage of impressions received, compared to the estimated number of impressions for which they were eligible. While this report gives valuable insight into missed opportunities in aggregate, it also raises additional questions — who competes in the same auctions, and can performance data be made available at a more detailed level? With the Auction insights report, you can compare your performance with other advertisers who compete in the same set of auctions as you do. Continue reading →

LinkedIn for Business: Optimizing Your Company Profile — Part 1

Posted on May 4, 2012 by NewSunSEO

LinkedIn for Business: Optimizing Your Company Profile — Part 1 was originally published on BruceClay.com, home of expert search engine optimization tips . You’ve heard it all before: If you’re a B2B and you’re not using LinkedIn for business, you’re missing out. With the LinkedIn community, B2Bs can present their companies to the decision makers most valuable to their services. If you haven’t taken full advantage of your LinkedIn company page and you’re not sure how to optimize it, this series on LinkedIn for business is for you. Today, we’re going to start with the company profile “overview tab,” where you’re going to enter in crucial information about your company that will help it be found within the network, and also how to take advantage of features that can build an active and engaged LinkedIn community. Before we dig into features, if you need to create a LinkedIn company profile , go do that. It’s a simple process to get started. And to access the editing function of the Overview page, select the Admin button > Edit while in the overview tab. The LinkedIn Company Profile Overview Page Use Status Updates to Create an Active, Engaging Profile Just like Facebook, status updates are a way to keep your community engaged, expand your network and provide valuable information to your followers. Continue reading →