Social Media as a Performance Channel with Google Analytics – SESNY was originally published on BruceClay.com, home of expert search engine optimization tips . This morning at the keynote, Avinash unveiled this: Google Analytics Update Connects Social Marketing with the Bottom Line . How do marketers view social media? A MarketingSherpa social marketing report shows that social marketing is mostly considered a promising tactic, but ROI is not understood. “Since everyone is doing it we’ll look foolish if we don’t” is a common approach. What about number of followers or number of shares? Isn’t that social media measurement? This isn’t really understanding the value of social. Content consumption today has moved off the browser to applications. A marketer needs a 360 view of actions, which is hard to pull together.
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Social Media as a Performance Channel with Google Analytics – SESNY