When we launched bid simulator in 2009, we wanted to make it easy for you to understand the impact of bids on your advertising results. Until now, you’ve been able to access bid simulator at the keyword and ad group level. To allow you to more easily simulate and apply bid changes at scale, we’re pleased to announce the launch of campaign bid simulator. To access campaign bid simulator, go to the Opportunities tab and select “campaign bid simulator” from the left navigation tree. With campaign bid simulator, you can: View bid changes in aggregate and model changes even when keywords or ad groups might not have enough data for this on their own.
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