Google’s Take on Search Plus Your World A few weeks ago Google announced the launch of Search Plus Your World , which deeply integrates social sites (especially Google+) into the Google search experience to make it more personalized. While Google claimed that the socialization was rather broad-based, the lack of inclusion of Facebook & Twitter along with the excessive promotion of Google+ raised eyebrows. While the launch was claimed to be social for personalizing results, the Google+ promotions appeared on queries where they were clearly not the most relevant result even when users are not logged into a Google account . Google+ Over-promotion A couple weeks ago when Google announced Google Search Plus Your World competitors collectively complained about Google over-promoting their own affiliated websites. Twitter was perhaps the loudest complainer , highlighting how Google basically eats all the above-the-fold real estate with self promotion on this @WWE search .

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Focus on The Business Model