Link Building Q&A with Jon and Zach Ball was originally published on BruceClay.com, home of expert search engine optimization tips . Brothers Jon and Zach Ball are power duo in SEO with a passion for tailor-made link building campaigns. The pair and their company Page One Power have teamed up with SES New York to sponsor a session that promises “ No BS Link Building for E-Commerce Sites .” With the conference around the corner, I posed questions to Jon and Zach to see what sure-fire link building tactics are working for their clients. Plus, with all the buzz around Pinterest, I figured we’d see what Jon, an avid photographer, had to offer as far as link building with the Internet’s new favorite toy. The session description says the effectiveness of old school link building strategies is declining. Which strategies are those? Many old tried-and-true link building strategies are pretty much worthless now. Activities like article marketing on article directory sites, buying footer links, and buying into questionable blog networks with exact anchor text are examples of strategies that are no longer effective. Basically, just avoid anything that is obvious spam.
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Link Building Q&A with Jon and Zach Ball