If ReadWriteWeb hadn’t looked at one of the newest players in the search engine game it may not have been found based on its name, Duck Duck Go . Before there is any further discussion about the merits of the engine one has to wonder why this name? Using a play on the name of an ages old kids game to represent results that are picked (I am guessing here) is a stretch at best and a brand manager’s nightmare at worst.
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Good Review, Bad Name for a Search Engine