Category Archives: Website Marketing

E-mail Deliverability Essentials: Six Must-Know Tips

Posted on February 13, 2013 by NewSunSEO

Here are the most essential elements of an e-mail marketing campaign that will get your message to the inbox. Will this get you “guaranteed inbox delivery?” No. Nobody can guarantee that. Even the best campaigns can run into occasional glitches … Continue reading →

The Declaration of Online Independence

Posted on August 17, 2012 by NewSunSEO

When the founding fathers started this country back in 1776, their idea of sending a quick communiqué involved dispatching a printed message on horseback. Even Ben Franklin, the colonial father of electricity, a talented inventor and printer in his own … Continue reading →

4 Rules for Creating the Perfect Content Marketing Strategy

Posted on August 9, 2012 by NewSunSEO

You hear statements like these all the time — “Content is king,” “Google’s looking for quality content,” “Potential customers are judging you by your content.” So, obviously, you need a great content marketing strategy if you want to succeed on … Continue reading →

How to Find and Write Benefits that Turn Online Prospects into Buyers

Posted on May 1, 2012 by NewSunSEO

More and more, it seems like you need a degree in psychology to be an effective marketer online. The idea of turning prospects into buyers of your product or service can be a little overwhelming, and some of the advice … Continue reading →

Why Small Businesses Need BOTH Social & Search

Posted on March 27, 2012 by NewSunSEO

It’s an unfortunate question: “Should we be spending money/time on search or social media?” I’d like to answer that question with some data from recent surveys that address how consumers use search and social networks in terms of small and … Continue reading →

5 Ways to Get More Traffic with Content Marketing

Posted on March 20, 2012 by NewSunSEO

It’s the question I get more often than any other when I’m talking with business owners about content marketing strategy. It’s the hook most online marketing teachers use to attract your attention and get you to buy their products and … Continue reading →

Essential Steps for Article Marketing and Syndication

Posted on March 19, 2012 by NewSunSEO

We’ve seen a large change in the fortunes of Article Directories in the past 12 months or so, leaving many web marketers asking ‘what next.’ In case you’ve been asleep at the wheel, Google rolled out its Panda update in … Continue reading →

The 10 Commandments for Online Marketíng Success

Posted on February 29, 2012 by NewSunSEO

Just like there are reckless and foolhardy methods you can use that will absolutely assure marketing failure, conversely, there are sound, proven, time-tested techniques that will greatly enhance your chance for marketing success. Following are The 10 Commandments For Online … Continue reading →

3 Psychological Triggers that Can Move Your Audience from Indifference to Desire

Posted on February 28, 2012 by NewSunSEO

I’d like to tell you about a powerful but elusive emotion that you can trigger to increase traffic, click-throughs, and conversions. Used properly, it can entice your reader to give you their full attention and follow your call to action. … Continue reading →

Indicators of Content Marketing Success for Strategies and Organizations

Posted on February 18, 2012 by NewSunSEO

Indicators of Content Marketing Success for Strategies and Organizations was originally published on BruceClay.com, home of expert search engine optimization tips . Estimated reading time: 4 minutes Audience: Internet Marketers Top takeaways: • Content marketing budgets will grow this year. A quarter of marketing budget is for content marketing. • The most reported challenges of content marketing are coming up with engaging content, producing enough content, and getting budget for content. • Organizations most successful with content marketing have restructured the whole brand around it, from education to resources. Most reading this probably agree they eat Internet for breakfast, lunch and dinner. Continue reading →