Category: Search Engine Optimization
Perspective on Dynamic Search Ads – Guest Q & A with RKG
Since introducing Dynamic Search Ads in beta in October, we’ve seen questions from around the web asking about real-world performance and recommendations for implementation. Today we’re grateful to share the perspectives of Matt Mierzewski and Jen Syverud at RKG, an online marketing services firm with B2B and B2C clients ranging from startups to the Fortune 500 (details about RKG below). Here’s a short video followed by Q&A. RKG has further offered to answer any other questions you might have about their experience with Dynamic Search Ads over on their blog . Q. What’s your strategy for using Dynamic Search Ads with your clients today? We think of Dynamic Search Ads as an advertiser-specific broad match type
Category: Search Engine Optimization
Update to Top Search Queries data
Webmaster level: All Starting today, we’re updating our Top Search Queries feature to make it better match expectations about search engine rankings. Previously we reported the average position of all URLs from your site for a given query. As of today, we’ll instead average only the top position that a URL from your site appeared in. An example Let’s say Nick searched for [bacon] and URLs from your site appeared in positions 3, 6, and 12. Jane also searched for [bacon] and URLs from your site appeared in positions 5 and 9. Previously, we would have averaged all these positions together and shown an Average Position of 7
Category: Search Engine Optimization
Page Layout Algorithm Improvement:
In Google’s ongoing effort to help you find more high-quality websites in search results, they’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result. As they’ve mentioned previously, they’ve heard complaints from users that if they click [...]
Category: Search Engine Optimization
Google Search With Personalized Results, Google+ , People and Pages
We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction by introducing three new features… Personalized ResultsProfiles in SearchPeople and PagesSearch plus Your World will become available over the next few days to people who are signed in and searching on https://www.google.com in English.
Category: Search Engine Optimization
Search, plus Your World
Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search. Search is pretty amazing at finding that one needle in a haystack of billions of webpages, images, videos, news and much more. But clearly, that isn’t enough. You should also be able to find your own stuff on the web, the people you know and things they’ve shared with you, as well as the people you don’t know but might want to… all from one search box. We’re transforming Google into a search engine that understands not only content, but also people and relationships
Category: Search Engine Optimization
13 Tips for Increasing Your Company’s Google Rank
Scott Gerber is the founder of the Young Entrepreneur Council , a nonprofit organization that promotes youth entrepreneurship as a solution to unemployment and underemployment. The YEC provides young entrepreneurs with access to tools, mentorship, and resources that support each stage of a business’s development and growth. It goes without saying that entrepreneurs know the importance of search engine optimization, and how to boost their Google search rankings. Right? Or is SEO a foreign language that you haven’t quite mastered? Google rank is critical to a business’s success in this digital age.
Category: Search Engine Optimization, Website Marketing
Keyword Research: It’s Not What You Think
“Words are powerful,” my teacher said, looking out over my 7th grade English class. “These little blotches of ink have overthrown kings, governed religions, and caused millions of men and women to fall in love.” Yes, it was a tad dramatic, but my 13-year-old heart started racing. Those were the words that launched my writing [...]
Category: Search Engine Optimization
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