Social Media Advice
Before you do, you need to know that being a user of social media, and understanding its strategic applications for your PR, marketing, and communications initiatives, are two dramatically different skill sets. Some mistakes to avoid: No. 1: Diving in without a strategic plan Don’t start podcasting, blogging, tweeting, friending on Facebook, and posting YouTube videos until you know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationships. No.
Marin Software Announces Applications for Managing Facebook Ads
Marin Software today announced advanced applications for Facebook Advertising at SES San Francisco . Marin Search Marketer now offers advertisers and agencies the ability to manage Facebook Ads alongside paid search programs on Google, Yahoo!, and Bing. Click to read the rest of this post…
Getting Seriously ‘Wowd’ On Facebook
It’s hard to find an original headline when the company name actually is ” Wowd .” The search startup has launched what it calls a “Social Discovery Client For Facebook,” quite a stern name for a practical and pretty ‘cool’ social app that lets you cut through the noise to find, manage and organize your social connections on Facebook. Click to read the rest of this post…
Facebook Mulling Check-Ins Launch In Coming Weeks [Report]
Facebook is set to launch its own version of Foursquare-like check-ins in the coming weeks, CNET reported, citing sources familiar with the matter. Click to read the rest of this post…
‘America’s Got Talent’ Features Dozen Acts Selected from Funny YouTube Videos
According to Gary Strauss of USA TODAY , 12 new acts chosen from 20,000 audition YouTube videos submitted for inclusion on NBC’s America’s Got Talent (Tuesday, 9 ET/PT). Click to read the rest of this post…
Will Social Media Get Governor David Paterson of New York to Veto a Bad Bill?
I’ve written a couple of social media case studies over the past year, but I was tipped off to a new one late last night. A brand new group of bed and breakfast hosts, vacation rentals owners, property managers, brokers, and inn keepers called Protect Vacation Rentals is using social media to get Governor David Paterson of New York to veto Bill S6873. Click to read the rest of this post…
