Women Favor Facebook Over Twitter

The majority (86%) of women are now using popular social networks, a 48 percent increase over 2008, according to a new study by SheSpeaks. In addition, social networks including Facebook, MySpace and Twitter, have become drivers of purchase intent among women, with 50 percent of social media users reporting they have purchased products because of information on social networking sites, and 40 percent have used coupon codes found on social networks. The largest increase in social media use was among women 50 years of age and over, whose participation grew from 31 percent in 2008 to 70 percent in 2009. Social media participation was up across all age groups this year. “Last year our members were going online primarily to research purchases, but now they are looking to social media to help them research, guide and facilitate every kind of transaction, from social exchanges to purchases,” said Aliza Freud, Founder and CEO of SheSpeaks . “Women have become more comfortable using social media, and for marketers, the overall growth and habitual use of social media represents opportunities to reach and engage women of all ages, and influence their purchase decisions.” Facebook is the most popular social network among women with 95 percent belonging to the site, up 46 percent from one year ago. MySpace participation declined over the last year (63% to 42%), while nearly 40% of the women surveyed said they have Twitter accounts.

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Women Favor Facebook Over Twitter