Internet Marketing Blog – NewSunSEO – New York

Recently, I had opportunity to speak with Alicia Thompson, VP of Communication and PR for Popeyes , the fried chicken restaurant chain started in New Orleans years ago by restaurateur Al Copeland regarding their social media marketing communications strategy. (Popeye’s corporate offices are now located in Atlanta.) Strategy Centers Around Facebook and Twitter Thompson said they started incorporating social media into the marketing mix mid-year 2008 utilizing Facebook and MySpace. Later, they set up a Twitter account