The buzz around the Internet marketing and social media circles is humming with the news (or the rumor, call it what you want) that Google is getting set to introduce a new feature to Gmail. No, it has nothing to do with your e-mail but rather your ‘experience’ with Gmail and in particular your social experience. Looks like Google is getting into the social game. This comes on the heels of the talk of Facebook getting into the e-mail game as well

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Google to Make Its Move on Facebook and Twitter?
Facebook has taken its promising Lexicon tool down from the site.
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….
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Daily Search Forum Recap: February 8, 2010
Instant Answers and Visual Search galleries are given the winter games treatment. Click to read the rest of this post…
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Bing Launches Winter Olympics Search Features
Google is rumored to be working on a Facebook/Twitter-like feature for Gmail. According to the Wall Street Journal , who cites “people familiar with the matter”, the feature, which would “make it easier and faster” to share status updates may launch as soon as this week. As I’ve written about a number of times, Google is really one big social network with a bunch of features, and integration is the key to harnessing that social power.

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Is Google Launching a Competitor for Facebook/Twitter?
After failing to acquire Twitter, will Google now compete? Click to read the rest of this post…
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Report: GMail to Add Twitter-esque Feature
After failing to acquire Twitter, will Google now compete? Click to read the rest of this post…
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Report: GMail to Add Twitter-esque Feature
Nicholas Carlson / Silicon Alley Insider : Google Launching Twitter-Killer For Gmail!
Last week Edelman, my employer, published our tenth annual Trust Barometer study. You can read the full report here . One of the more juicy statistics that Advertising Age and others noted is that trust in peers surprisingly dropped dramatically from 47% to 27%. Tom Foremski says this is bad for PR : “This is bad news for PR agencies because social media has been the ‘point of the spear’ for so many firms. This is what brings in new business.” While he’s right that social media has been a big business driver, I respectfully disagree with Tom that this is bad news for the PR agencies. It won’t make the PR industry’s case for social media budgets any less compelling. In fact, it’s awesome news.

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Trust in Friends Declines, Trust in Experts Rises – Social Media and PR Still Win