What Zappos Can Teach You About Becoming Irresistible to Customers

What can a well-run shoe store teach you about your own online business? Well, everything. If you’ve ever bought anything from the mega online shoe store Zappos, or if you’ve so much as heard them mentioned, the word that comes to mind is probably service. But there’s more to the Zappo’s secret sauce than free [...]

How to Instantly Transform Your Landing Page Images from Good to Great

Let’s say you place a photo of a client on your landing page. Just the photo. No client name. No title, or business name. No clue as to what industry that client is in, or where they come from. Now, photos are a great addition to landing pages. Photos of happy clients help to build [...]

What counts as a high-quality site?

Google’s quality algorithms are aimed at helping people find “high-quality” sites by reducing the rankings of low-quality content. The recent “Panda” change tackles the difficult task of algorithmically assessing website quality. Taking a step back, we wanted to explain some of the ideas and research that drive the development of their algorithms. Below are some [...]

10 Ways to Maximize the Power of your “About Us” Page

If you own an online business, you need to provide an About Us page. Unfortunately, many sites neglect to give this page the attention it needs and deserves. Many people do not realize the importance of an effective About Us page. Your About Us page has the distinct purpose of letting people get to know [...]

A Small Business Beginning of Year Website Checklist

Even though this post was written years ago, it still holds true for today: The time of year when we make resolutions has approached and I’m going to suggest that small business owners make one. Namely, it’s a suggestion that you resolve to fix up your website and pay attention to things you might’ve ignored for too [...]

How To Avoid Negative Reviews And Bad Publicity For Your Online Store

It’s rare for my wife to hold a grudge against anyone or anything. So the conversation below took me completely by surprise the other day when she and I decided to do some Christmas shopping online together. Me: Let’s go pick up everyone’s gifts at “The Big Convenient SuperStore” (Not the real name). Wife: I [...]