Social Media Optimization (SMO)
Social Media Optimization (SMO) is the process of promoting your site or business through social media channels.
In the experienced hands of NewSunSEO, SMO is a powerful strategy that will get your web site links, position you as a Guru in your company’s field, grow attention and build massive amounts of traffic over time.
The biggest value of SMO is the benefit of Viral Content when it is effectively promoted through Social Media Channels like Digg. Link baits, (Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites) offer multiple marketing benefits:
- Primary Traffic - Visitors who come directly from social media websites
- Secondary Traffic - Visitors from websites which link to you & send you visitors, after they come across your content through Social Media sites
- High Quality / Viral Links - Building popularity on Social Media web sites will bring you large quantities of high quality links. Adding high quality content to Social Media sites will bring numerous editorial links from other Bloggers & Social Media participants. Editorial links are very attractive and usually cannot be bought. As the links to your site grow so too will your visitors & repeat visitors, which will translate to an increase in your bottom line
- Viral Bookmarking - Viral Bookmarking starts with submitting high quality articles to Social Bookmarking sites. Visitors to these sites review & vote on your articles. The better articles will receive more attention and better votes, which will increase interest Virally. Additionally this effect is increased when visitors, bloggers or repeat visitors book mark your articles to their favorite book marking sites
- Brand Awareness - The more people hear your company’s name, the more likely they will remember it. It takes people on average, 8 times hearing about your products or services to make a sale or generate a lead
Here are some reasons why you should consider using social media:
- It’s natural. Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has overt commercial overtones.
- It’s defensible. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.
- Relative low-cost / high returns. If done by professionals, SMO is an extremely effective way to build brand awareness through its Viral nature. The benefits of SMO often exceed the cost. It could take thousands of dollars to buy similar high quality links that SMO will bring you. Google will penalize your site if you buy links that have the Follow / Index attribute. So buying links has a much lessened benefit than before and trails behind the relative cost / ROI of SMO
- It complements other efforts. Social Media Optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.
