Political SEO / SEM / SMO
Political candidates and parties need to gain tremendous visibility & momentum through the Internet or they face a serious risk of losing. Politicians are starting to realize the power of the Internet and finding ways to generate huge amounts of fund raising online. The ability to interact with supporters and unleash the power of “Electronic Grass Roots” is becoming second to none. Every aspect of a political campaigns marketing can be measured using the web site as the hub and other aspects as spokes. TV, Print, Internet, Radio can all be measured through a politicians web site. The ability to determine what is working can be determined in a matter of days or hours.
Political pundits and organizers constantly refer to the “Electronic Grass Roots” and the ground game as hugely important factors in winning elections. They stress the ability to get people on the streets, knocking on doors and engaging their friends and family to support the candidate. The internet provides new vehicles for individuals to impact the outcome of an election as it gives supporters a vehicle to broadcast their own voice, opinions and ideas about each candidate. Politicians unaware of the Internet’s power to sway elections would want to watch the campaign of Barack Obama more closely.
With NewSunSEO, candidates receive the most comprehensive Internet Marketing available:
Interactive Web Design
- Online Forums for Discussion
- Donations and Fund Raising (E-Commerce)
- Database and Email Collection (Supporters and Donators)
- Content Development
- RSS Feed of events
Email Marketing
- Constant contact with voters and supporters
- Targeted emails
- Database of supporters and donators
- Blog Marketing
- Blog Creation & Optimization
- Blog Advertising management (on niche political blogs)
- Blog Relations management (with other blogs)
- Blog Syndication
SEM - Search Engine Marketing
- Website Optimization for Users and Search Engines
- Keyword Ranking in Major Search Engines (SEO)
- Paid Advertising on Search Engines
- Video Ads, Radio Ads, Printed Ads using Google Adwords
- Local Search Engine Optimization (Optimize for local search)
SMO - Social Media Optimization
- Twitter - Voters kept up to date through mobile phones / email
- Digg, Redit, Stumbleupon (Article / Blog Post submissions)
- YouTube Videos
- Myspace, Facebook, LinkedIn Social Profiles (create groups for supporters)
- Image Sharing(flckr) host images for galleries, allows tagging and sharing of photos
- Wiki Article about candidate
- Interviews with political blogs
Press Releases
- Syndicate content through online News Wires
- Optimize Press Release Content and RSS feed
- Create and Development of Articles
Web Analytics and Reporting
- Segment visitors and receive analytic data
- Track what sites are providing you with visitors
- Track Email Marketing Campaigns
- Track Paid Advertising Campaigns
- Track Good and Bad reviews
