NewSunSEO Internet Marketing Services
Social Media Optimization - SMO
Social Media Optimization (SMO) is the process of promoting your website or business through social media channels such as YouTube, MySpace, Digg, Facebook, Mixx, Yahoo, etc. Social Media Marketing can give your company exposure to 64 Million users and growing in the United States (source: 2008 Study).
HOW CAN SOCIAL MEDIA MARKETING HELP MY WEBSITE?
- Primary Traffic - Visitors who come directly from social media websites to view your content
- Secondary Traffic - Bloggers and other social media users link to you & send you visitors, after they come across your content through Social Media sites
- Viral Link Building - Building popularity on Social Media web sites will bring you large quantities of high quality links. Adding high quality content to Social Media sites will bring numerous editorial links from other Bloggers & Social Media participants. Editorial links are very attractive and cannot be bought. As the links to your website grow, so too will your visitors & repeat visitors, which will translate to an increase in your bottom line
- Viral Bookmarking & Sharing - Viral Bookmarking starts with submitting high quality articles to Social Bookmarking sites. Visitors to these sites review, vote, and share your articles. The better articles will receive more attention and more positive votes, which will increase interest and exposure. Additionally, this effect is increased when visitors, bloggers or repeat visitors bookmark your articles to their favorite bookmarking sites
- Brand Awareness - The more people hear your company’s name, the more likely they
MAILING LIST SUBSCRIBER It takes people on average, 8 times hearing about your products or services to make a sale or generate a lead. Our social media optimization will help to expose your brand and products to the growing online community - Compliments Organic SEO - Social Media websites are a great place to build links from social sites and other Internet users. These quality links will help to improve your organic Search Engine rankings
In the experienced hands of NewSunSEO, SMO is a powerful tool that will increase traffic to your website, build back links to your website, increase your company’s exposure, and help you monitor your online reputation (Online Reputation Management). Grow attention and build massive amounts of traffic and exposure over time.
The biggest value of SMO is Viral Sharing when it is effectively promoted through highly trafficked Social Media Channels. We develop social media marketing strategies that creatively expose your product or service to millions of social media users. We help you create high quality content that users will enjoy and want to share with others online.
WHAT ARE SOME OF THE BENEFITS OF SOCIAL MEDIA OPTIMIZATION?
- It’s Natural. Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has overt commercial overtones
- It’s Defensible. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from Search Engines. While you can’t easily increase your Search Engine traffic, social media traffic can be very easily controlled through strategic marketing
- Relative Low-Cost With High Returns. If done by professionals, SMO is an extremely effective way to build brand awareness through its Viral nature. The benefits of SMO often exceed the cost. It could take thousands of dollars to buy similar high quality links that SMO will bring you. Google will penalize your website if you buy links. So buying links has a much lessened benefit than before; SMO is a safer and cost effective way to build high quality links
- It Complements Other Internet Marketing Efforts. Social Media Optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or Search Engines
Another benefit of social media marketing are the links created by high quality content. When users find a useful article, tool, or even product they tend to share it with friends, blog about it, or add a link to their favorite social bookmarking websites. We use Link baits (high quality content or feature within a website that somehow baits viewers to place links to it from other websites) and other social media marketing techniques which provide multiple Internet marketing benefits.
