LOCAL WEB MARKETING SERVICES
NewSunSEO - Search Engine Optimization Professionals
Local internet marketing allows traditional brick and mortar businesses the ability to target their local market. Say you are a marketing service that is located in Brooklyn, NY and your service area consists of Manhattan, Queens, Brooklyn, Bronx and Long Island. You would want your business to be listed for “Marketing Services Brooklyn,” “Marketing Services Queens,” and other locally targeted keywords. This will bring “walk-in” traffic and increase your overall local business. We also provide you listings in Google Local, Yahoo Local, Yelp, other local search directories. This allows you to provide online coupons, maintain customer relationships, and see what your customers think of your service/product. We maintain your website and local profiles to keep them ranking high, providing your business the edge you need over your local area and competitors.
“Online advertising is cheaper than traditional methods of marketing and is thought to be the reason for the change. According to Borrell, Internet CPMs (Cost Per Million views) average $3.65, the lowest of any media, while an offline Yellow Pages ad carries an average CPM of $9.29.”
Geo-Targeted marketing allows your business the ability to target local areas in other counties and states. Say your company is a printing service located in the heart of New York City - where competition is extremely high due to over-saturation of printing services. We would use your website to target potential clients in lower saturated areas like Ohio, Maine, or Nevada for keywords like “Printing Service Ohio” and “Maine Printing Service.” This would allow your business to expand at a lower cost versus traditional local marketing (Yellow page ads, print ads, etc.) in new and less competitive markets.
“Local search is fast becoming the most exciting search vertical on the web. Recent research by the Kelsey Group reported that 70% of Americans consult the web before making local buying decisions, while 36% of search engine queries now request local results.”
BENEFITS OF LOCAL INTERNET MARKETING:
- Control over your website’s target audience by geography
- Higher Return on Investment (ROI) than Yellow Book or local print ads
- Attract local “walk-in” customers to your business and not just web traffic
- Help customers find your business through mobile devices & online maps
- Ability to connect to your local patrons and track your local reputation
What services does NewSunSEO provide?
- We create and maintain local listings on:
- local internet directories
- mobile search directories
- online map programs
- all major local search engines
- We perform on-page optimization to improve your website's visibility for local areas
- We create geo-targeted pages to drive locally targeted traffic to a localized page
A new study has revealed that print yellow pages are no longer the main way customers seek local information. The Internet (through search engines, local directories etc.) is now the top way consumers look for local information.
The study, conducted in July 2008 by TMP Directional Marketing, was a follow up to a similar study performed in May 2007 with the goal of understanding the value and use of online and offline local search sources including the Internet, print yellow pages and search sites. The results compared to the previous year, show a big shift in how consumers find local merchants:
Search Engines Now The Primary Information Source...
In 2008, for the first time, search engines like Google, Yahoo and MSN were the leading source of information for local customers. This means that more local customers are now using the Internet to find local merchants and other businesses online. The report also revealed an increased usage frequency of online sources which are used at least once a week or more compared to less than once a week for print directory usage.
Local Searchers are Likely to Act
The survey also found that a large number of local searches take some type of action. This may come in the form of a phone call, an in-store visit or even an email. This highlights that local searchers are in the final stages of their purchase decision and are almost ready to make a purchase.
The breakdown of the percentage of searches that seek further information was high across all online search sites:
- Internet YP: 66 percent
- Local Search Sites: 72 percent
- General Search Sites: 66 percent
The message for local businesses is simple: You need to be found on the Internet.
The days are gone where businesses could cover most of their market by simply advertising in the newspaper or print yellow pages, the Internet needs to be considered.