NewSunSEO Internet Marketing Services
Search Engine Optimization Professionals - SEO
Internet Marketing often evades a simple definition. This is because it permeates just about every area Search Engine marketing and web development has to offer. From evaluating your source code at the most basic level, to optimizing your your content, to choosing the right keywords, optimizing link text, gaining inbound links, managing and optimizing a pay per click campaign and a whole lot more.
NewSunSEO offers EXPERT Internet Marketing services to our clients. We create a Search Engine marketing strategy using a mix of Organic Search Engine Optimization (SEO), Social Media Optimization, Ethical Link Building, Local Search Engine Placement, Web Analytics, Split Testing, and other leading Internet Marketing techniques to drive visitors to your website. Converting users into business is our paramount concern.
Do You Want Your Website to Work For You? We offer complete Internet Marketing Services to make your business a SUCCESS online. We can help you:
- Design a professional web site, and make it Search Engine compliant and user friendly
- Manage your online reputation and build quality links through Social Media Optimization
- Improve website “Stickiness” keeping users engaged & lowering your bounce rate
- Manage and optimize your Pay Per Click (PPC) Campaigns
- Gain exposure to millions of viewers with our leading Internet Marketing services
- Improve the conversion of your existing traffic through Testing and Analytics
- Receive professional advice and service for all your questions in a timely fashion
With all the millions of websites on the Internet today, there can only be a few that will show up on the first page of Search Engines at a time. This is where Internet Marketing comes in to play.
OUR Internet MARKETING RESULTS
Company: MICROSHRED, INC.
Summary: MicroShred (http://microshred.com) provides both mobile and plant-based destruction of confidential documents in Miami, Florida and its surrounding counties. MicroShred’s previous Internet marketing plan was based mainly on PPC. They had a very high user bounce rate and a very low conversion rate from PPC.
Goals: Reduce PPC dependency using Organic SEO, decrease bounce rate from 71% to 35%, increase daily weekly leads, increase local keyword placement (EX: West Palm Beach Shredding, Miami Document Destruction, etc.) in South Florida.
Internet Marketing Services: We started with basic, on-page optimization of the current website, began link building, and created a blog. As rankings increased, MicroShred added hours, and we decided the best plan of action was a re-design. Website re-design was performed on October 2008, in which we implemented strict XHTML and CSS source code, On-page Optimization, Link Building, Local SEO, Blog, and Social Media Optimization.
Marketing Results: Search Engine Placement on Google Since July 2008 to Dec 2008
A mix of Organic Search Engine Placement, Optimized PPC Advertising, Social Media Optimization and Local SEO can benefit your company by providing multiple listings under a single keyword.
Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources. The information is sorted, sifted, anonymized, counted, and computed, until, finally, we get the traffic rankings shown in the Alexa service.
Summary: MicroShred’s bounce rate dropped from 71% to 42%. As we analyze diagnostic data, we make changes on the website to increase the time people stay on, which amounts to better conversion. We continue to test and improve MicroShred’s website over time. MicroShred has averaged 3-4 leads per week previously and is now averaging 12-16 leads a week and growing.
OUR Internet MARKETING SERVICES
Organic Search Engine Optimization (SEO)
Most businesses have realized that Search Engine Optimization (SEO) is a crucial part of any business. SEO is the process of optimizing your website so that it is rich in relevant content and Search Engine friendly. In other words, when you optimize a web site, you are doing two things: you are going through a process that will help Search Engines rank your web site favorably for relevant keywords so that possible clients can find you and potentially purchase your goods and services. This process includes a number of steps, everything from content to code layout to inbound links.
Local Search Engine Marketing
Local SEO has been a growing part of Search Engine marketing. With so much information online that comes from every corner of the globe, it is no wonder local Search is gaining in popularity. If you’re visiting Manhattan and want to find a bar to visit, you can’t just Search for “bars” or you’ll get a bunch of results that don’t help you at all, like a bar outside of New York state. So, you Search for “bars in Manhattan”. Our local SEO services will get your company ranked under local terms that will drive targeted traffic to your website. Right now very few businesses have realized the trend towards local Search Engine Optimization and so it is a great time to get gain that advantage over your competitors.
Social Media Optimization (SMO)
Social Media Optimization is used to generate publicity through social media, online communities and community websites. Methods of SMO include adding dynamic RSS feeds, social sharing features, blogging, and incorporating image and video sharing. Social media optimization is a part of Search Engine marketing, but differs in several ways, the primary focus is on driving traffic from sources other than Search Engines. A successful SMO campaign can also benefit your website by improving your Search rank placements. SMO is considered an integral part of an online reputation management (ORM) strategy for organizations or individuals who care about their online presence.
Web Analytics and A / B Split Testing
All of our Internet marketing strategies and initiatives are measured & analyzed providing us with real-time intelligence about what your customers are looking for. We can then determine how your site can give your visitors what they want, faster. With Web Analytics we quickly identify the most profitable paths through your website - where visitors are dropping off, what’s driving critical success events, and how different segments of visitors interact with your website. A/B Split Testing is done repeatedly, for multiple elements of your web pages. Guess work is taken completely out of what is working on your web site and what is not. Data is collected and shows what your visitors are responding to and what they are not.
