How do Search Engines Work?
FAQ - Search Engine Optimization (SEO)
Search engines use algorithms (mathematical formulas) to evaluate the ranking relevancy of web pages specific to the search term entered into a browser. This is done to provide the most accurate and informative search results.
Based on the fundamental aspects of these algorithms, experienced marketers can manipulate a web site's copy and structure, to achieve high rankings for specified key words and phrases.
Right now, your pages aren't even guaranteed to be one of them without having your site indexed. Once indexed, your site could number 999,999,999 in the search engines.
These rankings are based on hundreds of factors which need to be constantly evaluated at every stage of your web site. Some less complex factors are:
- Use of meta Tags
- Your site's content
- Your site's hierarchical structure
- Inbound / Outbound links
- Validation of your source code
If your company is not listed in the top 10 results, or the first page of a keyword search, there are extremely low chances your web site will be found at all. To achieve these coveted high rankings, eMarketers employ an arsenal of tricks, tactics and experience to move a web site up into the top 10 positions or onto the first page of search engines.
There are two ways a web site gets these high rankings:
Experienced eMarketers also know that picking the right key words and phrases can be the difference between achieving huge increases in sales or nothing at all. There are many tools, tricks and tactics utilized by experienced eMarketers to do just this, pick the right keywords and phrases.
