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Posts Tagged smo

The key to success on the Google Display Network

Small businesses are realizing that they can go beyond search ads with the Google Display Network, reaching new customers and leads with engaging and relevant messages. In the past year alone, the number of small businesses running ads on the Google Display Network has almost doubled , and this growth trend is just beginning! To help propel other small businesses to win the moments that matter with display, we decided to learn more from our customers, highlight their success, and share the strategies they’ve employed to achieve successful display campaigns. Making display work for you The key to being successful on the Google Display Network is understanding the mix of targeting types you should use to achieve your marketing objective. While there is no one-size-fits-all strategy, we know there are recurring themes among businesses who have set up successful display campaigns.

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Resources for driving your business forward with Google+

When we launched Google+ your Business, we wanted to give you a collection of tools and products to help you make lasting connections with your customers online. Since then, we’ve been asked to share best practices and case studies for successfully using this suite of offerings to build brands, engage with users on a personal level, and increase the relevance of ad campaigns. We’re excited to bring you two resources to learn how to drive your business forward with Google+. A case study We recently spoke with travel business Laterooms.com, which shared its Google+ success story with us. Since it was founded in 1999, UK-based hotel booking specialist Laterooms.com has built its brand around innovation and personal service, striving to match travelers with the right hotel rooms around the world. To ensure that it’s “front of mind whenever anyone is thinking about hotels,” Laterooms.com began using Google+ Hangouts and Ripples, as well as social extensions in Google AdWords, as a way to engage with customers on a personal level and increase brand awareness

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Posted in: Social Media

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