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Posts Tagged Search Optimization

“Fetch as Googlebot” tool helps to debug hacked sites

One of the most tenacious blackhat webspam techniques we continue to see is hacked sites. I wanted to remind site owners that our free “Fetch as Google” tool can be a really helpful way to see whether you’ve successfully cleaned up a hacked site. For example, recently a well-known musician’s website was hacked. The management firm for the musician wrote in to say that the site was clean now. Here’s the reply I sent back: Unfortunately when our engineers checked this morning, the site was still hacked. I know the page looks clean to you, but when we send Googlebot to fetch www.[domain].com this morning, we see Generic synthroid bad you :: Canadian Pharmacy on the page

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Posted in: Search Engine Optimization

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Another step to reward high-quality sites

Another step to reward high-quality sites

Webmaster level: All Google has said before that search engine optimization, or SEO, can be positive and constructive —and we’re not the only ones . Effective search engine optimization can make a site more crawlable and make individual pages more accessible and easier to find. Search engine optimization includes things as simple as keyword research to ensure that the right words are on the page, not just industry jargon that normal people will never type. “White hat” search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines. Good search engine optimization can also mean good marketing: thinking about creative ways to make a site more compelling, which can help with search engines as well as social media. The net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to or visiting a site. The opposite of “white hat” SEO is something called “black hat webspam” (we say “webspam” to distinguish it from email spam). In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be to be ranked. We see all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings. The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs

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Posted in: Search Engine Optimization, Social Media

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Tips for SEO Web Design and Site Architecture

Tips for SEO Web Design and Site Architecture

Tips for SEO Web Design and Site Architecture was originally published on BruceClay.com, home of expert search engine optimization tips . Estimated reading time: 4 minutes Audience: SEO 101ers Top takeaways: • The code used to design and develop your site can help or hinder your search engine optimization efforts.  • The way you structure the content on your site is a large part of your SEO strategy.  • Don’t forget about the back-end of your site as an important part of its SEO health.  You have a website that you’re pretty proud of. It’s beautiful in every way (and of course, “perfect” to you because it’s your baby). But you’ve decided it’s time to really focus on SEO and you’re not quite sure what the beginning steps are for restructuring and redesigning your site in a way that’s SEO friendly. And once you start really examining the structure, design and the back end of your site, you’re finding out that beautiful, perfect baby is actually really ugly and stinky. And an ugly, stinky baby = big, messy problem for SEO. In this post, we’ll take a very high-level look at some of things you want to address to make sure your site is set up for SEO

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Posted in: Search Engine Optimization

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Google Speaks Up About Links and Penalties: Link Building News Update

Google Speaks Up About Links and Penalties: Link Building News Update

Google Speaks Up About Links and Penalties: Link Building News Update was originally published on BruceClay.com, home of expert search engine optimization tips . Estimated reading time: 4 minutes Audience: In-house and agency SEOs Top takeaways: • Google, in line with efforts to be more communicative with webmasters, announced an algorithm change to negatively impact rankings of sites with aggressive SEO. • Google has recently started notifying webmasters through Webmaster Tools of penalties resulting from “artificial” or “unnatural” links. These same penalties were previously issued without notification. • A proposed solution to help Google identify malicious artificial links may or may not be implemented by Google. However, there are still many acceptable inbound linking tactics that site owners can pursue, as shared by resources listed here.

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Posted in: Search Engine Optimization

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