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Get Local with ZIP Code targeting

As previously announced , you can now target 5-digit U.S. ZIP codes in AdWords campaigns on Google Search and Display networks. ZIP code targeting can help you reach the same audiences as your direct mail campaigns, target specific service areas, reach more profitable customers, or optimize national campaigns at a more local level. To help you make the most of ZIP code targeting, here are a few best practices covering ZIP code campaign setup, selection, bulk uploads, and reporting. You can also sign up now for our June 12th webinar on how to increase online and offline sales with ZIP code targeting . Campaign Setup Based on feedback from early adopters, we recommend that you get started by supplementing your national or regional campaigns with a separate local campaign, so you can optimize bids, budgets and creatives at a ZIP code level while maintaining your reach and volume with the more broadly targeted campaign.

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Posted in: Social Media

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Surviving Personalization with Google and Bing – SMX Advanced 2012

Surviving Personalization with Google and Bing – SMX Advanced 2012

Surviving Personalization with Google and Bing – SMX Advanced 2012 was originally published on BruceClay.com, home of expert search engine optimization tips . Follow the hashtags for this SMX Advanced session with #smx #12A. Duane Forrester of Bing is our sponsored moment and he says the webmaster tools session tomorrow is simply can’t-miss. He says that if you come and find it’s not worth your time, he’ll give you back your time – that’s how important the session will be. Danny Sullivan @dannysullivan welcomes Marty Weintraub @aimclear to the podium. First he thought of a snarky title that sounds like he’s trying to game Google but Identity, Feeds and Social PR is where he landed. If you want to impact personalized search, the best thing to do is be personal. As pertains to Google SEO, personal means Google+.

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LinkedIn for Business: Optimizing Your Company Profile — Part 1

LinkedIn for Business: Optimizing Your Company Profile — Part 1

LinkedIn for Business: Optimizing Your Company Profile — Part 1 was originally published on BruceClay.com, home of expert search engine optimization tips . You’ve heard it all before: If you’re a B2B and you’re not using LinkedIn for business, you’re missing out. With the LinkedIn community, B2Bs can present their companies to the decision makers most valuable to their services. If you haven’t taken full advantage of your LinkedIn company page and you’re not sure how to optimize it, this series on LinkedIn for business is for you. Today, we’re going to start with the company profile “overview tab,” where you’re going to enter in crucial information about your company that will help it be found within the network, and also how to take advantage of features that can build an active and engaged LinkedIn community. Before we dig into features, if you need to create a LinkedIn company profile , go do that. It’s a simple process to get started. And to access the editing function of the Overview page, select the Admin button > Edit while in the overview tab. The LinkedIn Company Profile Overview Page Use Status Updates to Create an Active, Engaging Profile Just like Facebook, status updates are a way to keep your community engaged, expand your network and provide valuable information to your followers.

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Another step to reward high-quality sites

Another step to reward high-quality sites

Webmaster level: All Google has said before that search engine optimization, or SEO, can be positive and constructive —and we’re not the only ones . Effective search engine optimization can make a site more crawlable and make individual pages more accessible and easier to find. Search engine optimization includes things as simple as keyword research to ensure that the right words are on the page, not just industry jargon that normal people will never type. “White hat” search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines. Good search engine optimization can also mean good marketing: thinking about creative ways to make a site more compelling, which can help with search engines as well as social media. The net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to or visiting a site. The opposite of “white hat” SEO is something called “black hat webspam” (we say “webspam” to distinguish it from email spam). In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be to be ranked. We see all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings. The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs

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Posted in: Search Engine Optimization, Social Media

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