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Posts Tagged ecommerce

Connecting shoppers and great stores online

Connecting shoppers and great stores online

Cross-posted from the Official Google Blog Online shopping is great for many reasons, but most of all it’s a convenient and fast way to turn your intent to buy that new pair of running shoes, for example, into an actual purchase. But shoppers tell us they’re often nervous about buying from online stores they don’t know. We created the free Google Trusted Stores program to help solve this problem. When shoppers see the Google Trusted Store badge, they know in a snap they’re shopping with a reputable retailer and they can feel confident making an informed purchase.

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Pagination & Canonicalization for the Pros – SMX Advanced 2012

Pagination & Canonicalization for the Pros – SMX Advanced 2012

Pagination & Canonicalization for the Pros – SMX Advanced 2012 was originally published on BruceClay.com, home of expert search engine optimization tips . What’s this techy session about? Here’s the description on the agenda: Using the pagination tag with optional parameters, sort orders, and filters. Are there still reasons to use robots.txt or noindex? Can a canonical tag really replace a 301? How do you keep your IIS=based site from infinite redirect loops when you canonicalize default page names? And what about rel=alternate href=lang? We’ll go through the issues step by step so you can clear up the clutter on your site, maximize crawling and indexing, and eliminate duplicate content risks

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Building a better shopping experience

Building a better shopping experience

(Cross-posted from the Google Commerce blog ) Truly great search is all about turning intentions into actions, lightning fast. In the early days of Google, users would type in a query, we’d return ten blue links, and they’d move on happy. Today people want more. When searching for great local restaurants, people want places to eat right there on the results page, not another click or two away. It’s the same with hotels, flight options, directions and shopping.

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The Google Penguin Update: Over-Optimization, Webspam, & High Quality Empty Content Pages

The Google Penguin Update: Over-Optimization, Webspam, & High Quality Empty Content Pages

Huge Update Google recently launched their webspam Penguin update. While they claim it only impacted about 3.1% of search queries , the 3.1% it impacted were largely in the “commercial transactional keywords worth a lot of money” category. Based on the number of complaints online about it ( there is even a petition! ) this is likely every bit as large as Panda or the Florida update. A friend also mentioned that shortly after the update WickedFire & TrafficPlanet both had sluggish servers, yet another indication of the impact of the update. Spam vs OOP Originally leading up to the update, the update was sold as being about over-optimization . However when it was launched it was given no pet name, but rather given the name of the webspam update. Thus anyone who complained about the update was by definition a spammer. A day after declaring that the name didn’t have any name Google changed positions and called the update the Penguin update

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